傳統民俗中，「香」是人與神之間的媒介，透過裊裊的香煙，將祈福者的心意傳達眾神。「品香」更是古代文人雅士生活方式之一。

頭城己文堂是傳承二代的沉香世家，也是宜蘭老字號手工製香廠。第二代接班人林建宏，學習國術出身，致力於推廣天然沉香文化，選擇香木、中藥、草本植物與自然素材，調出人生百味，將原本以祭祀為主的香品，融入日常生活，讓原本在傳統社會作為人與神之間傳遞心意的焚香，轉化成為一種靜心的生活美學。

In traditional customs, “incense” is a medium between men and gods, as the lingering smoke ascends and brings the prayers to the gods.
Ji Wen Tang in Toucheng is a second-generation incense shop, as well as an old brand of handmade incense sticks in Yilan. The second-generation owner, Lin Chien-hung comes from a background in traditional martial arts, and strives for the promotion of the natural agarwood culture, blending incenses that were originally used only for religious purposes into daily life, and transforming the traditional practice of burning incense into a calming life aesthetics.